Keyword Search Tool

If you are looking for a free keyword search tool that is not inventory.overture.com (let’s face it, it’s slow, it’s a busy website and so it’s hard to get on the site in the first place and the results are based on data from 13 months ago.)

So here’s a free keyword search tool brought to you by our friends at Google!

https://adwords.google.com/select/KeywordToolExternal

You have two options:

1) enter the words or phrases that you want new keyword ideas for

2) enter your website address to see what Google thinks are your keywords

Enter the words/website on the right and click “get keywords ideas”.

What will appear is what Google suggests for those words/websites.

How do you use these results?

If you used option #1 then you will want to scan through the keywords and see which ones are high in the columns “Avg Search Volume” (average search for the past 12 months) and January Search Volume (the results for searches in the previous month).  Use these keywords, only if they are relevant, in your blog and website for increased traffic…give people what they want and are searching for right?  Create blog postings around these keywords.

If you used option #2, consider what Google thinks are your keywords.  If they are the keywords and terms that your ideal client would use to find you (ie. they are relevant to what you do or offer) then you are rocking and rolling.  If they are not, then take a look at your website/blog copy and see what needs to be changed so that your ideal keywords (see option #1) are noticed by Google.

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Written by Sandra De Freitas

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