What does your email signature say about you?

Did you know that you email signature has great marketing potential?

Did you know that your emails get forwarded to others more than you would think?

Don’t you want to make the most of this opportunity? Of course you do.

I’ve been telling clients for years now to put a “P.S. sign up to our newsletter” on the bottom of their email signatures.  Of course you want to spice it up, make it enticing and eyecatching.

I just recieved an email from someone who took advantage of a group email address to promote his own “ecademy” profile.  At the bottom of his signature he had a “P.S. Sign up today and you’ll get one month’s [enter newsletter name here] subscription”. I was annoyed that he would use the group email to promote himself (and know that this group email is to let us know about upcoming events not to self promote) but I couldn’t believe that he would go to all that trouble to let us know about his newsletter but didn’t give us a clue as to how we could sign up for it.  No website address was given and his email address was a gmail.com address, so you couldn’t even tell what his website address was.  I guess I could look at his ecademy profile to find his website address but that’s just too much work.

The point of my rant is if you are going to promote your newsletter tell people HOW they can susbcribe to it and don’t make them go looking for it!  Why should they have to work hard to be on your list?

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Written by Sandra De Freitas

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